Creating new harmony between user and product through design that exceeds customer expectations
"The GZ-X900 is a new, personal tool that can be carried around at all times, allowing you to enjoy various opportunities for photography," says Mr. Miyamori, the chief designer of GZ-X900. We asked Mr. Miyamori about his thoughts as a designer and as a user of this product.
Q1: Let me first ask about the concept behind the basic design of the GZ-X900.
Our design philosophy here at JVC is "Resonant Vanguard." Staying ahead of customer demands, we create new value through a design that exceeds expectations. The idea is based on producing a new harmony between user and product. In other words, we work on our designs believing in the importance of searching for an essential constant, deepening our analyses and identifying customer demands as quickly as possible.
I believe that the GZ-X900 is the product which embodied our design philosophy.
In creating Everio X with a new concept, we not only emphasized the expression of functionality, but also incorporated individuality into its design as a device that one would love to own.
